Yeswanth Surampudi, Anil Kumar Ratnala, & Bhavani Krothapalli. (2024). Generative AI for Retail CRM Systems: Revolutionizing Customer Engagement and Satisfaction Through Data-Driven Personalization. Journal of Science & Technology, 5(4), 205-246. https://thesciencebrigade.org/jst/article/view/504