Omnichannel Commerce in the Grocery Sector: A Comparative Study of India, UK, and US with Technological Insights on APIs and Headless Commerce
DOI:
https://doi.org/10.55662/JST.2022.3302Keywords:
omnichannel commerce, grocery sector, India, UK, US, APIs, headless commerce, customer experience, supply chain management, technological innovation, case studiesAbstract
This research paper examines the omnichannel commerce strategies employed by grocery businesses in India, the UK, and the US, with a particular focus on the integration of offline and online operations. The study highlights the technological innovations, such as APIs and headless commerce models, that enable seamless customer experiences across various channels. Through a comparative analysis of leading grocery chains in these regions, the paper identifies best practices and the impact of technological advancements on supply chain management, customer engagement, and operational efficiency. By drawing on case studies and industry reports, this paper provides a detailed exploration of the challenges and opportunities in adopting omnichannel strategies in the grocery sector. The insights garnered from this study are intended to guide retailers and policymakers in enhancing their approach to omnichannel commerce.
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